01
Recommendation coverage
Which AI systems mention or recommend the company.
Citara™ · AI Operating Partner
Become understood,
recommended
and chosen by AI.
Stay relevant in the age of AI.
Citara improves how AI understands and recommends your company—and puts governed AI agents to work across the business. One intelligence foundation. One continuous operating partner.
Built on senior operating experience across Salesforce, UiPath, Microsoft, Siemens and Atos.
Trusted by Mittelstand and founder-led businesses.
Confidential customer caseDocumented Mittelstand · Identity and sector protected
AI Visibility baseline
See how AI sees your company—and where competitors appear instead.
Citara measures how ChatGPT, Claude, Gemini, Perplexity and Google AI understand, describe and recommend your company. We identify missing evidence, competitive gaps and the actions most likely to improve your position.
AI Visibility baseline
Illustrative Citara reporting view
Engines observed
ChatGPTtracked
Claudetracked
Geminitracked
Perplexitytracked
Google AItracked
02
Competitive share
Where competitors appear instead.
03
Business comprehension
Whether AI understands the offer, expertise and differentiation.
04
Evidence gaps
What information or proof is missing.
Public measurement framework · Accessible · Relatable · Recommended · Revenue
Accessible →
AI systems can reach and verify your company information.
Your website, evidence and approved sources are technically accessible to the AI systems that matter.
Relatable →
AI can connect your company to the right buyer questions and market context.
Your offer, expertise, evidence, category and differentiation are connected to the situations in which buyers ask for recommendations.
Recommended →
AI can confidently include your company in relevant answers and shortlists.
Your company is named when buyers ask for providers, solutions, expertise or alternatives in your market.
Revenue
Improved representation contributes to measurable commercial outcomes.
Revenue is tracked as the downstream business result—not as another stage of AI understanding.
Documented Mittelstand customer case · Identity and sector withheld
A confidential customer case. Only the approved method is shown.
The public case documents only the working method. Company identity, sector, scale, starting point, timeframe and detailed values remain confidential.
Accessible
AI access improved
The technical access layer was strengthened without publishing identifying customer details.
Relatable
Business context clarified
Approved information was organized around relevant buyer questions while identity and sector remained withheld.
Recommended
Recommendation readiness strengthened
Evidence and context were improved; detailed measurements remain confidential.
No identifying details, sector clues, scale indicators or detailed measurements are shown publicly.
See how the AI Visibility method works →Citara OS
AI Visibility is where many companies start.
Company Intelligence is how they scale.
Citara connects your company truth, products, evidence, market knowledge, decisions and approvals in one governed intelligence foundation. That same context can then power visibility, agents, automation and agentic commerce.
Foundation
Company Intelligence
Company truth, customer knowledge, product evidence, market signals, decisions, priorities and approvals.
↓→Applications
AI VisibilityAI AgentsAI AutomationAgentic Commerce
Business systems
Marketing
Sales
Product
Support
Knowledge
AI Visibility Intelligence
Company Intelligence Operations
AI Agents & Architecture
Agentic Commerce Readiness
Governed specialist capabilities coordinate research, intelligence, execution, measurement and approval within explicit human authority.
View the capability registry →The Citara operating model
Tell Citara what should move next.
Give your Citara team a business outcome, choose a proven playbook or begin with the recommended next action. Citara coordinates the specialist work, shows progress and keeps execution within agreed approval boundaries.
Citara™ workspaceTeam ready
What should your Citara team work on next?
Describe the business outcome. Citara will ground, prioritize and coordinate the work.
“We are an established B2B company. When buyers ask AI assistants for providers like us, our competitors appear—but we don’t.”
Citara playbooks
Create an AI Visibility baseline
See how your company appears across ChatGPT, Claude, Gemini, Perplexity and Google AI.
Start playbook →Find my three strongest next actions
Prioritize the highest-impact actions, with rationale, ownership and timing.
Start playbook →Test whether our offer is ready for AI buyers
Check whether AI assistants and buying agents can understand, compare and recommend the offer.
Start playbook →Your company keeps moving while you sleep.
Evening — You decide
Agree priorities, context and approval boundaries.
Night — Citara executes
Research, monitoring, content and approved workflows move through the operating queue.
Morning — You review
Finished work arrives with evidence, rationale and a clear approval path.
One mission · three relationships
Stay relevant in the age of AI—at the level your business needs now.
Coaches, consultants, doctors and smaller businesses
Citara Starter
Become understood and recommended by AI.
Includes
→ AI Visibility
→ Simple automation
→ Monthly improvements
→ Standardized playbooks
Low setup · Monthly subscription
Explore Citara Starter →Mid-market companies
Citara Growth
Turn visibility into continuous execution.
Includes
→ AI Visibility Operations
→ Agentic Commerce
→ Broader automation
→ More hands-on execution
Expanded operating relationship
Explore Citara Growth →Complex and multi-functional organizations
Citara Enterprise
Build the intelligence foundation for AI across your company.
Includes
→ Company Intelligence
→ Cross-functional AI agents
→ Governed automation
→ Enterprise applications
Platform and operating partnership
Explore Citara Enterprise →Live event
Our next live webinar
We're announcing our next session. Reserve your spot now — we'll email the date and your join link as soon as they're set.
Live webinarFocus - GEO (Generative Engine Optimization)
A new marketing strategy in town
How ChatGPT, Claude, Perplexity & co. can start recommending your business — an automated GEO approach for small and medium businesses.
- Date to be announced
- with Thorsten Keller
- Online · Zoom
Why Citara
Built by a senior operator, not a pitch.
Citara was founded by Thorsten Keller, combining senior operating experience in global technology with AI systems architecture and a deep understanding of how people adopt new ways of working.
Senior GTM operator
Senior operating experience across Salesforce, UiPath, Microsoft, Siemens and Atos—including EU Chief of Staff at Salesforce and EMEA COO at UiPath.
AI systems architect
Builds AI-native operating models, Company Intelligence foundations and governed agent workflows.
Transformation and adoption leader
Connects technology, business behavior and human governance so AI work produces usable outcomes.
“Most business leaders don’t need more AI tools. They need clarity about what matters, confidence in the decisions they make and a trusted partner who helps them execute.”
From the Citara Institute · New executive book
The most important conversation about your company may happen before you enter the room.
In The First Conversation, Thorsten Keller explains why AI increasingly influences which companies are understood, trusted and shortlisted before a buyer ever appears in the CRM—and what leaders must do in response.
The book names the problem. Citara turns the response into an operating capability.
Read the Executive PreviewQuestion → AI → Recommendation → Shortlist → CRM
Free public-signal audit
Four ARRR readiness scores in under a minute.
Enter your public website and up to three competitors. Citara checks the signals that help machines access, read, recommend, and convert the content.
A / Accessible
Can machines reach it?
--
Awaiting website
R / Readable
Can machines understand it?
--
Awaiting website
R / Recommended
Is it ready to be cited?
--
Awaiting website
R / Revenue
Are action paths visible?
--
Awaiting website
One mission · Stay relevant in the age of AI
The future of your company should not be decided by an AI that barely knows you.
See what AI understands today—and what Citara can help your company become next.
Frequently asked questions
What does Citara actually do?+
Citara continuously improves how AI understands and recommends your company—and how governed AI agents support work across the business.
Where should we start?+
Most companies begin with an AI Visibility baseline or one clearly defined operating problem. Citara then prioritizes the next actions and coordinates execution.
How do we stay in control?+
Citara works within agreed context, permissions and approval boundaries. Important content and actions remain human-governed.